The Owners Operating System

How To Get More Leads To Show To Their Appointments | Aaron Hills & Dillon Carroll

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Improving Connection % With Leads | Aaron Hills & Dillon Carroll

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Flow, Show, No - The 3 Fixes To Improve New Member Acquisition | Aaron Hills & Dillon Carroll

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Improving Acquisition Profitability...This Has NOTHING To Do With Your Ads | Aaron Hills & Dillon Carroll

Learn about the importance of self-liquidating offers (SLOs), and designing better offers to attract clients. Discover the key metrics you need to know and how to optimize your sales process for maximum profit.

Show Notes:

1. [03:15] Russell Bronson's concept of self-liquidating offers (SLOs)
2. [05:40] The problem with typical gym offers and the acquisition hamster wheel
3. [08:10] Creating a better offer: result-driven, time-bound, high-ticket, and risk-removal
4. [11:45] Scaling ads and improving profitability with better offers
5. [13:20] Cash choreography and optimizing sales in the first 30 days
6. [14:50] The five types of sales: point of sale, product sale, service sale, recurring sale, and up-sell/cross-sell
7. [19:25] Strategies for increasing revenue through additional services and offers
8. [21:30] The importance of knowing your numbers: cost of acquisition, 30-day cash, and lifetime value
9. [23:40] Conclusion and key takeaways for boosting your fitness business

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Why Members Leave & How To Keep Them Longer... | Aaron Hills & Dillon Carroll

In this episode, we dive into the topic of churn and retention in fitness studios. We discuss the importance of creating an essential "third place" for your member. We also cover tangible steps to improve onboarding, consultations, and weekly adherence, as well as strategies for exit management. Join us as we share valuable insights and practical advice for fitness studio owners and operators.

Show Notes:

00:00 - Introduction

01:30 - Intangibles: Creating an Essential "Third Place" for Members

• Making members feel known and connected
• Encouraging organic social structures

05:45 - Tangibles: Onboarding and Consultations

• Selling to members' goals
• Establishing clear value propositions
• Data-oriented consultations

10:10 - Weekly Adherence: Tracking Attendance and Adherence

• Improving results and retention
• The role of social events and external training events

16:40 - Exit Strategies: Personalizing Outreach and Cross-Selling

• Increasing the barrier to exit
• Offering downsell opportunities

22:30 - Conclusion: Implementing a Comprehensive Retention Strategy

• Balancing intangibles and tangibles to improve member retention and reduce churn
• The importance of consistent communication and engagement

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